Dressing in The Shadow of Power

Never Outshine the Master

A series inspired by The 48 Laws of Power

“Make your masters appear more brilliant than they are, and you will attain the heights of power.”

Robert Greene, The 48 Laws of Power, Law 1: Never Outshine the Master

---

Power is often secured by knowing how to align ourselves.

The Ego is a delicate thing: Easily bruised, temperamental and prone to suspicion. Dress in a manner that subtlety compliments those above you, keeping them the center of attention. If you shine too brightly, you risk offense— or worse, being ignored. In personal style, this law applies universally, though its expression varies for everyone.

Three Principles for Dressing in The Shadow of Power:

The Rule of Reflection
The art of harmonizing who you are and what you stand for with the values and dynamics of your environment, creating deeper connection and weaving your influence.

Cleopatra was mastered this effortlessly. She often donned traditional Egyptian attire, such as the kalasiris— beautiful linen gowns, with golden, serpentine jewelry. These choices echoed the virtues and heritage of her people, making them even more proud to call her their queen. When meeting the likes of Julius Caesar and Mark Anthony, Cleopatra again used her wardrobe to her advantage. Adorned in opulence— gold, silk, elaborate finery— her style resonated with the Roman love for wealth and grandeur. Wardrobe was a powerful diplomatic tool that Cleopatra used to weave a narrative of mutual admiration and respect.

The Rule of Deference
The act of submitting to authority or convention to demonstrate respect. Strategic humility is one of most effective ways to earn trust and favor.

Queen Victoria (1819-1901), exemplifies this rule. Following the death of her husband, Price Albert, she remained in black and white mourning attire for the rest of her life. Her undying love and reverence for her husband became Victoria’s most poignant style statement. Deliberately modest, her choice in simple silhouettes made her revered for her humility. She wore lockets with Albert’s portrait, or locks of his hair, transforming the royal jewelry into symbols of devotion. Queen Victoria’s style of mourning embodied the Victorian values of purity loyalty and virtue, making her the physical embodiment of her nations ideals.

The Rule of Subtext
Subtext is an unspoken language of power, as it conveys intent and nuance. Learn how to use and recognize it and you will be able to communicate without words.

Dolly Parton’s style is a masterclass in this rule, using her wardrobe to convey meanings that go far beyond the surface. Her ability to balance individuality with relatability has made her one of the most influential people of the century. Her massive hair, cinched waists, and vibrant rhinestones make her glamour so relatable because it feels authentic. Her style and showmanship puts her adoration and respect for country music on a pedestal. She bridges the gap of her humble beginnings to stardom with her resilience to remain true to herself and her roots.

Never forget, your greatest strength lies in your ability to be true to yourself and to your goals. Don’t feel the need to rush— allow your personal style to evolve alongside you as your influence grows.

With great personal aesthetic,
Alexandra Diana, The A List